![]() While the app launched in both China and the U.S., it became far more popular among American teens. The social media platform was intended to mimic Vine, housing videos between 15 seconds and one minute long. Musical.ly was a Shanghai-based startup that first launched in 2014. The most prominent among them-apart from Snapchat, of course-was Musical.ly. According to a 2016 article from the Verge, Vine’s creators “resisted monetization from the start,” which also led to its lack of financial viability.Īfter Vine ended, a number of similar apps began to crop up. Twitter’s decision to end Vine also likely came as marketers began flocking to other, longer-form video-sharing sites. The format created a new type of humor rooted in concise, often off-beat comedic bits-much like the videos on Musical.ly and TikTok. Vine used a simple, elegant formula:Users recorded and posted their own videos, up to six seconds long, that looped over and over again. The choice to end such a well-liked app continues to irk Vine lovers, but the decision likely came due to efforts by many social media companies to create their own version of Vine. Twitter, which acquired Vine in 2012, discontinued the app. Unfortunately, the question is really “what was Vine.” While users thoroughly loved the app, it shut down in October 2016. However, as for the apps’ massive popularity and tendency to create viral challenges and memes, the trends all started with Vine. ByteDance then combined the two applications in August 2018. In November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to acquire Musical.ly. However, you may see search results where the name of the app varies between “TikTok” and “TikTok including Musical.ly.” This is due to TikTok’s absorption of Musical.ly, the video-sharing app that preceded it. When you search for TikTok via Google, one of the first results is the Google Play app store. ![]() However, the origins of this online phenomenon are much older and intertwine with video-sharing apps Vine and Musical.ly. To many, it seems like TikTok spawned out of nowhere and blew up nearly overnight. TikTok has spawned countless memes, viral challenges, and memorable trends.īut, despite its prominence, the app’s history is not well-known. The ultra-popular app has become one of the most talked-about services on the web. As far as video-sharing apps go, TikTok stands high above the rest.
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